Logo Design

What is Logo Design:

A logo design is a graphic mark, or symbol commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition. There are purely graphic symbols, icons and logos, which are composed of the name of the organization.

Designing a good logo often requires involvement from a marketing team, teaming with the graphic design studio. Before designing a logo, there must be a clear definition of the concept and values of the brand as well as understanding of the consumer or target group. Broad steps in the logo design process include:

  • Research
  • Conceptualization
  • Investigation of alternative candidates
  • Refinement of a chosen design
  • Testing across products
  • Finally adoption and production of the chosen mark.

Logo Design Overview:

Since a logo is the visual entity signifying an organization, its design is an important area of graphic design. Logos fall into three classifications.

  • Ideographs are completely abstract forms
  • Pictographs are iconic, representational designs
  • Logotypes depict the name or company initials

We can use these classifications separately or combine them to create a logo. Because logos represent companies, brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.

Color is a key element in logo design and plays an important role in brand differentiation. Choosing an organization’s logo color is an important decision because of its long term implications and its role in creating differentiation among competitors logos. A methodology for identifying potential logo colors within an industry sector is color mapping. Whereby existing logo colors are systematically identified, mapped, and evaluated.

What Are You Getting:

Logo is also an important part of marketing. The best logos are informative, meaningful and unique. Our expert designers can plan and create one for you and your business.

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